Signature Properties, an award-winning builder in Northern California for more than 25 years, today announced the launch of its new mobile website, specifically designed for users on the go. The new site is optimized for mobile devices’ small screens, including the iPhone, Droid, BlackBerry and other smartphones, and allows users to easily navigate and access information from anywhere.

TechCrunch reported in January 2010 that mobile web usage in the United States grew 110 percent in 2009. The number of mobile devices and consumers’ comfort with them is rapidly increasing, and Bay Area-based Signature Properties is spearheading homebuilder online efforts as the demand grows, even ahead of most of its national competition.

“Northern California is home to tech-savvy homebuyers and now buyers have the convenience of searching for a new home anytime, anywhere,” said Jim Ghielmetti, CEO of Signature Properties. “We saw the need and designed the mobile site for our buyers and real estate partners. Information is easily accessible and streamlined, and visitors can even get one-on-one customer service with our new iChat Online Concierge.”

By visiting SigProp.com through a mobile browser guests can now search new home communities, connect with lenders, calculate mortgage payments, get to up-to-date MLS listings, see new incentives and join community interest lists.

“The challenging economy was actually the catalyst for us to rethink how we connect with our homebuyers and real estate partners,” said Charles Roter, Vice President of Sales and Marketing for Signature Properties. “We recognized that if we wanted to thrive in the recovery we needed to go where our audience is and adapt new online tools.”

In addition to the mobile website, Signature Properties is also encouraging the public to join the conversation and learn more about the company, the housing market, their new home communities, and special promotions by following them on Twitter (www.twitter.com/SigProp), YouTube (www.YouTube.com/SigPropTV) and Facebook (www.Facebook.com/SignatureProperties), including short videos posted to YouTube called Cecchi’s Corner, that give homeowners tips on some of the most frequently asked homeownership questions.

For more information on Signature Properties please visit www.SigProp.com.